From CRED · every Friday
This Week in Sports
The sponsorship deals that mattered in sport this week, each linked to where it was reported.
Latest · No. 01Friday 25 September 2026
Stella Artois replaces Heineken on the Champions League
Also this week: Premier League shirt money rose after the gambling ban, MSC Cruises bought the naming rights of three Grands Prix, Messi's hotel brand took front of shirt of the Spanish club he just acquired, and an American sandwich chain took the EFL Trophy.
Read the issue Every issue
The first issue. A new one goes up every Friday.
Where these came from
Every story here starts as a deal record in CRED.
CRED tracks who sponsors what across sport, from the Champions League down to a club rugby side’s shirt. The deal room shows the running product: the questions a sponsorship team asks every week, and how CRED answers them.
See how CRED works data-room.credplatform.com